Google Ads ranking refers to the position of an ad in the search results when a user conducts a search on Google.
Google uses a complex algorithm to determine the ranking of ads, taking into account factors such as the relevance and quality of the ad, the user’s search query, the user’s location and device, and the bid amount and ad quality score.
Higher-ranking ads are more likely to be shown to users and can receive more clicks and impressions, which can lead to increased traffic and conversions for the website.
As a business owner or marketer, you want to make sure your Google Ads are reaching the right people at the right time. But with so many other ads competing for the same space, how do you make sure your ads stand out and rank higher in the search results?
Here are some tips I’ve found that can help improve your Google Ads ranking and get more visibility and clicks for your ads:
Use Relevant Keywords
Use relevant keywords in your ad copy and landing page.
Google uses keywords to determine the relevance of your ad, so be sure to include keywords that are relevant to your business and the products or services you offer.
Also using relevant keywords can also help to improve the user experience. When users see an ad that is relevant to their search query, they are more likely to find the information they are looking for and be satisfied with the results.
For example, if you are a clothing store, some relevant keywords might be “women’s clothing,” “dresses,” or “accessories.”
Make Your Ad Relevant to the User’s Search Query
Google wants to show users ads that are relevant to their search query, so using words and phrases in your ad that match what the user is looking for can help to improve your ad ranking and increase the likelihood that your ad will be shown to the right users.
For example, if someone searches for “red dress,” your ad should include the phrase “red dress” to show that your ad is relevant to their search.
Use Ad Extensions
Ad extensions are additional pieces of information that can be added to your ads, such as your business address, phone number, or reviews from previous customers.
This can help to give users a better understanding of your business and what you offer, which can lead to higher conversion rates and more success for your business.
Google takes into account the relevance and usefulness of your ad when determining your ad’s ranking, so providing more information to users through ad extensions can help to improve your ad’s relevance and improve your ad ranking.
Include a Strong Call-to-Action
A call-to-action (CTA) is a phrase that encourages users to take a specific action, such as “click here” or “call now.” Including a strong CTA in your ad can help to improve your ad ranking by encouraging users to interact with your ad.
Again when it comes to Google they will see how relevant the ads are, so a strong CTA that encourages users to take action can help to improve your ad’s performance and improve your ad ranking.
Optimize Your Landing Page
Your landing page is the page that users are taken to after they click on your ad.
It’s important to make sure that your landing page is relevant to the user’s search query, and that it provides a good user experience. This can help to improve your ad ranking and increase the likelihood that users will convert on your site.
Google takes into account the performance of your ad and the relevance and quality of your landing page when determining your ad’s ranking, so a well-optimized landing page can help to improve your ad’s performance and improve your ad ranking.
These simple changes you can make today which will improve your ad ranking on Google Ads.
As Yoda once said, “Do or do not, there is no try when it comes to improving your Google Ads ranking.” So get out there and start improving your ad ranking today! May the clicks be with you.