Why Your Business Needs Google Ads: The Top Benefits of PPC Advertising

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Are you wondering whether your business should run Google Ads? If so, you’re in the right place! In this post, we’ll go over the top reasons why a business should run Google Ads and how it can benefit your business.

First, let’s start with a quick overview of Google Ads. Google Ads is an advertising platform that allows businesses to create and run ads on Google’s search engine results pages (SERPs) and other websites.

When a user searches for a specific keyword on Google, your ad has the chance to appear at the top or bottom of the SERPs, or on other websites that are part of Google’s network.

You can target your ads to specific keywords, locations, and demographics to reach the right audience.

If you are on the fence about whether to run Google Ads for your business? Know that, you’re not alone.

Many businesses struggle with the decision of whether to invest in online advertising, and it’s understandable to want to weigh the pros and cons before committing.

But let us tell you this: the benefits of Google Ads far outweigh any potential drawbacks. In fact, Google Ads can be a game-changer for businesses of all sizes and industries.

Not convinced? Here are just a few reasons why your business should consider running Google Ads:

Targeted Advertising

One of the biggest benefits of Google Ads is the ability to target your ads to specific keywords, locations, and demographics.

For example, if you own a surf shop in Auckland, you can target your ads to users searching for “surf shops in Auckland” or “best surf spots in New Zealand.”

This way, you can reach users who are actively interested in your business and are more likely to convert.

Measurable Results

Another great thing about Google Ads is that it’s highly measurable.

You can track the performance of your ads in real-time and get detailed reports on the number of impressions, clicks, conversions, and more.

This allows you to see what’s working and what’s not, and make adjustments as needed. For example, if you notice that one of your ad groups is performing poorly, you can pause it and try a different approach.


Google Ads is also very flexible, in that you can adjust your budget, targeting, and ad copy at any time.

This allows you to fine-tune your campaign and get the most out of your budget.

For example, if you notice that your ad is getting a lot of impressions but not many clicks, you can try changing the ad copy to make it more compelling.

Fast Results

Another reason why a business should run Google Ads is that it can deliver fast results.

As soon as you set up your campaign, your ads can start appearing on the SERPs and other websites. This means that you can start driving traffic and leads to your website almost immediately.


One of the biggest concerns that businesses have about advertising is the cost.

With Google Ads, you can control your budget and only pay when someone clicks on your ad. This means that you only pay for results, rather than paying for impressions or other metrics that may not translate into business.

Increased Brand Awareness

Another benefit of Google Ads is that it can help increase brand awareness.

When users see your ad on the SERPs, they are more likely to remember your brand and associate it with the products or services you offer.

This can lead to increased brand awareness and recognition over time.

Qualified Traffic

Finally, Google Ads can drive qualified traffic to your website.

By targeting your ads to specific keywords and demographics, you can attract users who are more likely to be interested in your products or services.

This can lead to higher conversion rates and a better return on investment (ROI) for your business.

As you can see, the benefits of Google Ads are numerous and varied. Don’t let any doubts or reservations hold you back – consider giving Google Ads a try and see the positive impact it can have on your business.

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